Continuously pushing boundaries
In the year Royal HZPC Group B.V. celebrates its 125th anniversary, we look to the future with a little nostalgia. What have the past 125 years brought us and what lessons have we learnt? There is no doubt that the core of Royal HZPC Group B.V. has remained unchanged. In line with our founder Hette Hettema, who quite literally jumped on his bike to cross the border, we continue to push boundaries to this day. We dare to choose innovation. We are broadening our horizons and tapping into new markets. Albeit, much further from home than Hette did, but with the same intention: meeting the demand for adequate nutritious food. We are developing new varieties with a view to a sustainable and liveable future. And we will continue to do so. By looking beyond borders and continuing to grow.
Growth
The 2022-2023 financial year is all about growth. That came to a halt in the Covid years, but as of last year the upward trend was firmly back on track. That growth is now continuing and mainly concerns areas outside Europe. We are making great progress with licensed cultivation in Asia and America. The African market still offers a great deal of virgin territory and various opportunities for us. For example, we have high expectations for the introduction of hybrid seeds in East Africa in a few years' time.
In every capillary
Whereas in the first one hundred years of our existence we focused mainly on local areas, in recent years we have conquered the world. This makes Royal HZPC Group B.V. a genuine world player in the potato market. The expansion is indicative of the entrepreneurial spirit and drive in every capillary of Royal HZPC Group B.V.
Seed potato crop even more sustainable
A major theme and the common thread in this annual report, is of course sustainability. Although seed potato farming is fundamentally sustainable, we can take important steps to make the potato an even more sustainable crop. In the coming years, many new robust varieties with important resistance characteristics will emerge. These varieties will thrive with fewer chemicals and less water and provide good yields even when conditions are challenging.
Collaboration in the chain
You can only really make seed potato growing more sustainable if you put sustainability high on the agenda throughout the chain. So we also help growers future-proof their operations and engage with partners, suppliers and customers. And within Royal HZPC Group B.V., we are always looking at how to make more sustainable choices.
Zero hunger as main goal
At the same time, sustainability is about so much more than fighting climate change. Our main thrust and raison d’etre is providing everyone in the world with sufficient, good-quality food. This is and will remain a major challenge with the unprecedented growth in the world's population in the coming years. 'Zero hunger' is one of the United Nations' key sustainable development goals for 2030. For us, it is the most important goal and goes hand in hand with the sustainability of seed crops across the board
Our crowning glory
The year 2023 is an extra-special year. Besides the 125th anniversary of Royal HZPC Group B.V., we are also celebrating the 50th anniversary of STET. We are, of course, reflecting on this with our staff, growers, customers and partners. I am particularly proud that on 27 February 2023, HZPC was awarded the designation ‘royal’ from the hands of the King's Commissioner of the Province of Friesland Arno Brok. It is literally our crowning glory. From now on, our name will be Royal HZPC Group B.V. and we will add the crown to our logo.
It is precisely because our core has remained the same that we dare to keep pushing boundaries. The world is yet to be conquered. And we have plenty to do in the next 125 years, along with our growers, employees, partners and customers.
You can read all about the 2022-2023 financial year in this annual report. Sustainability is an integral consideration throughout the report. We highlight three elements in particular:
- More varieties to more countries in the Need chapter
- The development of new varieties in the Breed chapter
- Local for local in the Feed chapter
I would like to thank all our employees for their hard work and dedication over the past year. And I hope you read this annual report with great interest and pleasure.
Gerard Backx